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After a nine-month investigation by the ASA, MSC Cruises has agreed to withdraw the complained-of adverts and has committed to being clear with consumers in the future over its environmental claims.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances.
The name was changed to the Advertising Standards Authority and it was incorporated in 1990. It now has 14 member organisations representing advertisers, agencies and the media. In 2008, there was a total of $2.3 billion spent on advertising in New Zealand. [1] These advertisements attracted 671 complaints to the ASA with 153 being upheld or ...
Whilst the committee itself is composed of members from advertisers and the media, its operations are overseen by the ASA's Governing Council, at least half of whose members are not linked to the advertising industry. [11] This council is able to overturn the decisions that CAP makes, if it decides that it would be appropriate to do so. [3]
In 2018, the Advertising Standards Authority for the first time upheld a complaint against a blogger, for consumer-generated advertising of makeup using retouched photographs of herself. [3] In March 2024, ASA underwent a brand refresh which included a new name, visual identity and website.
Scope of the Code: What the Code does – and does not – apply to. How the ASA assesses ads, including targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA ...
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The Advertising Standards Authority received 150 complaints about the Blair advert, including one from the Bishop of Oxford. The ASA upheld the complaints and instructed the Conservatives to withdraw the poster, stating they believed it portrayed Blair as "dishonest and sinister" [ 4 ] and also because the campaign did not have Blair's ...