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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [1] [2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. [1]
White label may refer to: White-label product, a permitted replication and rebranding of a product; White label record, records with plain white labels attached. White Label Music, an independent record label based in the United Kingdom; White Label, an album by Venetian Snares; White Label Records, an imprint of Mushroom Records
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
Western Family Foods was founded as the Pacific Mercantile Cooperative on March 3, 1934, by a group of retailer-owned grocery wholesalers. Western Family Foods was established December 19, 1963.
No Name (styled as no name, French: sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer.. No Name products are available in stores across Canada that include Loblaws, Dominion, Extra Foods, Fortinos, Freshmart, Maxi, No Frills, Provigo, Real Atlantic Superstore, Real Canadian Superstore, Shoppers Drug Mart ...
White Label: Released in conjunction with the Euphoria White Label Music event, this limited edition variant was available in the UK for a short period of time. 2002 2002 Blue Ice: Cold and fresh fragrance. ? 2003 2004(?) Relapse: Comes in a blue and black can. 2006 Lab: Eau de Toilette The first original eau de toilette released in USA. 2010 ...
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
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