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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18] The specifications of a private-label product are set out by the client, whereas a white-label product is more generic and already designed. [19] [20]
Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
A bean-to-bar company produces chocolate by processing cocoa beans into a product in-house, rather than melting chocolate from another manufacturer. Some are large companies that own the entire process for economic reasons; others are small- or micro-batch producers and aim to control the whole process to improve quality, working conditions, or environmental impact.
Richelieu Foods is an American private label food manufacturing company founded in 1862 and headquartered in Wheeling, Illinois.It was previously owned by investment group Brynwood Partners and owned by investment group Centerview Partners LLC from 2010 to December 2017, when it was sold to Parsippany, New Jersey–based Freiberger USA Inc., a subsidiary of the German Südzucker AG.
Revue (a label owned by Foto-Quelle, a subsidiary of Quelle, known as Arcandor today; several sources claim that Revue films were actually repackaged stock leftover of other companies, first Fuji/3M, later Agfa) Svema (Ukraine) Major soviet manufacturer of B&W, Colour negative and reversal film. Ceased production of film in 2000.
SEAT MO 125, white-label product for Silence S01 Singer: Bangladesh: Singer Corporation. Chinese made scooters for the Bangladeshi market, from 2012 Super Soco: China: Vmoto Soco group, all electric range. Sinnis: China: Jinan Qingqi Motorcycle Co., Ltd: Solifer: Finland: Solifer Oy; once a manufacturer (1950s-1980s), scooters are now all ...
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
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