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  2. Ethos - Wikipedia

    en.wikipedia.org/wiki/Ethos

    A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]

  3. Honour - Wikipedia

    en.wikipedia.org/wiki/Honour

    Honour (Commonwealth English) or honor (American English; see spelling differences) is a quality of a person that is of both social teaching and personal ethos, that manifests itself as a code of conduct, and has various elements such as valour, chivalry, honesty, and compassion.

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech: I would be presumptuous, indeed, to present myself against the distinguished gentlemen to whom you have listened if this were but a measuring of ability; but this is not a contest among persons.

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Epizeuxis – emphasizing an idea by repeating a single word. Eristic – communicating with the aim of winning the argument regardless of truth. Erotema – rhetorical question; a question is asked to which an answer is not expected. [1] Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility.

  6. Value (ethics) - Wikipedia

    en.wikipedia.org/wiki/Value_(ethics)

    Personal values exist in relation to cultural values, either in agreement with or divergence from prevailing norms. A culture is a social system that shares a set of common values, in which such values permit social expectations and collective understandings of the good, beautiful and constructive.

  7. Inventio - Wikipedia

    en.wikipedia.org/wiki/Inventio

    When relying on ethos, a speaker uses personal "trustworthiness or credibility" to persuade the audience to believe their specific argument on a particular topic (Ramage 81). For example, if a presidential candidate has a long history of philanthropy, he or she will invent an argument that demonstrates personal good character in order to ...

  8. Self-Reliance - Wikipedia

    en.wikipedia.org/wiki/Self-Reliance

    Ralph Waldo Emerson's essay called for staunch individualism. "Self-Reliance" is an 1841 essay written by American transcendentalist philosopher Ralph Waldo Emerson.It contains the most thorough statement of one of his recurrent themes: the need for each person to avoid conformity and false consistency, and follow his or her own instincts and ideas.

  9. Ethics - Wikipedia

    en.wikipedia.org/wiki/Ethics

    According to Aristotle, how to lead a good life is one of the central questions of ethics. [1]Ethics, also called moral philosophy, is the study of moral phenomena. It is one of the main branches of philosophy and investigates the nature of morality and the principles that govern the moral evaluation of conduct, character traits, and institutions.