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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...
Generally, push polls are viewed as a form of negative campaigning. [1] Indeed, the term is commonly (and confusingly) used in a broader sense to refer to legitimate polls that aim to test negative political messages. [ 2 ]
Here’s some examples of campaign fliers and mailers that don’t tell the whole truth ... R-Pickens was voted out of the state house in 2016 after a wave of negative campaigning came the last ...
The anonymous texts and legal threats are just the latest examples of a campaign marked by scorched-earth rhetoric in TV ads, mailers and social media posts.
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During the 1993 Canadian federal election campaign, the Progressive Conservative (PC) Party produced a televised attack ad against Jean Chrétien, the Liberal Party leader. The ad (sometimes referred to as the "face ad") was perceived by many as a focus on Chrétien's facial deformity, caused by Bell's palsy .
A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. However, private persons or groups may also become targets of ...