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A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. [1]
The Primetime Emmy Award for Outstanding Commercial is awarded to one advertisement each year. In the following list, the first titles listed in gold are the winners; those not in gold are nominees, which are listed in alphabetical order. The years given are those in which the ceremonies took place:
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
Prouder, Stronger, Better", commonly referred to by the name "Morning in America", is a 1984 political campaign television commercial, known for its opening line, "It's morning again in America." The ad was part of that year's presidential campaign of Republican Party candidate Ronald Reagan .
(Krugman) Others experiment with galvanic skin response, voice pitch analysis, and eye-tracking. [9] 1980s – Researchers begin to view commercials as a “structured flow of experience” rather than a single unit to be rated on the whole, creating moment-by-moment systems such as the dial-a-meter. [10]
One of the Looney Tunes in form of the commercials along with Henery Hawk, Egghead Jr., and Miss Prissy. Jason Alexander: 2001–2003 Hip-Hop Hamsters: Kia Soul: 2010–present: lip-synchs to Black Sheep's 1992 single "The Choice Is Yours". The Hamsters later updated their style to coincide with the Soul's added features. The HotBot: Kia Forte ...
The complexity of the interactions increases as the commercial progresses, growing from simple collisions to ziplines made from a bonnet release cable, scales and see-saws constructed from multiple carefully balanced parts, and a swinging mobile of suspended glass windows. Later sequences begin to make use of the Accord's electronic systems ...
"Born of Fire", also known as "Imported from Detroit", [3] is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown during a Super Bowl.