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  2. Misbehaving: The Making of Behavioral Economics - Wikipedia

    en.wikipedia.org/wiki/Misbehaving:_The_Making_of...

    Misbehaving: The Making of Behavioral Economics is a book by Richard Thaler, economist and professor at the University of Chicago's Booth School of Business. [1] He won the Nobel Prize for Economics in 2017. [2]

  3. Richard Thaler - Wikipedia

    en.wikipedia.org/wiki/Richard_Thaler

    Thaler has written a number of books intended for a lay reader on the subject of behavioral economics, including Quasi-rational Economics and The Winner's Curse, the latter of which contains many of his Anomalies columns revised and adapted for a popular audience. One of his recurring themes is that market-based approaches are incomplete: he is ...

  4. Nudge (book) - Wikipedia

    en.wikipedia.org/wiki/Nudge_(book)

    Nudge: Improving Decisions about Health, Wealth, and Happiness is a book written by University of Chicago economist and Nobel laureate [1] Richard H. Thaler, and Harvard Law School professor Cass R. Sunstein, first published in 2008.

  5. Blink: The Power of Thinking Without Thinking - Wikipedia

    en.wikipedia.org/wiki/Blink:_the_Power_of...

    Blink: The Power of Thinking Without Thinking (2005) is Malcolm Gladwell's second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information.

  6. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  7. A Behavioral Theory of the Firm - Wikipedia

    en.wikipedia.org/wiki/A_Behavioral_Theory_of_the...

    The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. [1] The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist. [2]

  8. Predictably Irrational - Wikipedia

    en.wikipedia.org/wiki/Predictably_Irrational

    Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick.

  9. Thinking, Fast and Slow - Wikipedia

    en.wikipedia.org/wiki/Thinking,_Fast_and_Slow

    Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman.The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.

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