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  2. What is a cash offer on a house, and should you make one? - AOL

    www.aol.com/finance/cash-offer-house-one...

    Key takeaways. A homebuyer who makes a cash offer intends to pay in full, with no mortgage or other type of financing. Cash deals are more appealing to sellers than financed deals, because they ...

  3. 'Be wary:' FBI warns shoppers of holiday scams as Black ...

    www.aol.com/wary-fbi-warns-shoppers-holiday...

    Here's what you should know about holiday scams, including ways to avoid them and protect your wallet, this shopping season. 'Don't become a scammer’s next victim,' FBI says in warning letter

  4. Low-ball - Wikipedia

    en.wikipedia.org/wiki/Low-ball

    When a seller makes a low-ball offer this means an item or service is offered at a lower price than what is needed actually for the desired profit margin to be realized. The seller makes the offer with the intent of quickly raising the price in order to increase profits and/or with the intent of selling would-be buyers additional, more ...

  5. Kano model - Wikipedia

    en.wikipedia.org/wiki/Kano_model

    For example, some customers prefer high-tech products, while others prefer the basic model of a product and will be dissatisfied if a product has too many extra features. [1] Examples: In a callcenter, using a lot of jargon, using excessive pleasantries, or using excessive scripts while talking to customers might be off-putting for them.

  6. Next-best-action marketing - Wikipedia

    en.wikipedia.org/wiki/Next-best-action_marketing

    The "next best action" (an offer, proposition, service, etc.) is determined by the customer's interests and needs, and the marketing organization's business objectives and policies. This is in sharp contrast to traditional marketing approaches that first create a proposition for a product or service and then attempt to find interested and ...

  7. 12 Risky Mistakes to Avoid When Shopping on Craigslist and ...

    www.aol.com/12-risky-mistakes-avoid-shopping...

    1. Phishing Scams. This is a common scam, but if you're trying to snap up a rare buy, you might not be paying attention to the warning signs.First, a spoofed account that looks like it’s coming ...

  8. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    Tjan includes provision of "must-haves" as a further type of value proposition, which customers are compelled to accept from somewhere in order to meet a critical need. His examples include food for consumers, critical legal information for law firms. Being a "market leader" is a "must-have" market segment is seen as an attractive business ...

  9. Gift shopping? These 25 Cyber Monday sales work for ... - AOL

    www.aol.com/lifestyle/cyber-monday-gifts-sale...

    Custom gifts are 20% off during the Baublebar sitewide sale, which means you can get one of these adorable bubble letter name necklaces on sale. We think the font is especially cute for kids and ...