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Also in 2015, the company acquired the rights to produce caps for Major League Baseball (MLB) on-field postseason celebrations and secured a license to create merchandise for Major League Baseball International (MLBI). [17] [18] Further expansion across major sports included a partnership with Liverpool Football Club (Liverpool FC), in October ...
Liverpool was the first English professional club to have a sponsor's logo on its shirts, after agreeing a deal with Hitachi in 1979. [62] However, for the first few years of the deal, broadcasting rules meant that sponsors logos could not be shown on shirts for televised matches.
Littlewoods was a retail and football betting company founded in Liverpool, England, by John Moores in 1923. [1] By the 1980s, it had grown to become the largest private company in Europe but subsequently declined in the face of increased competition from rivals and the Internet.
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The Official Illustrated History of Liverpool FC: You'll Never Walk Alone. London: Queen Anne Press. ISBN 0-356-19594-5. Liversedge, Stan (1991). Liverpool: The Official Centenary History, 1892–1992. London: Hamlyn Publishing Group. ISBN 0-600-57308-7. Pead, Brian (1986). Liverpool: A Complete Record 1892–1986. Derby: Breedon Books.
Liverpool's first-team wearing the 2012–13 season home kit made by Warrior. In April 2011, Warrior Sports reportedly signed a sponsorship agreement for Liverpool worth £25 million per season as of the 2012–13 season while Carlsberg reduced their annual sponsorship to just half of that, overtaking the English club record of £23.3 million paid by Nike for supplying Manchester United and ...
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