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The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective."
They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6] She gave him five different designs, one of which was the Swoosh [7] which resembles a wing and hints at Nike, the Greek goddess of victory. [8]
Carolyn Davidson (graphic designer), graphic designer who designed the Nike Swoosh logo Topics referred to by the same term This disambiguation page lists articles about people with the same name.
The Nike swoosh logo at the Mandalay Bay Resort and Casino NFL shop pictured on Feb. 6, 2024. ... Nike's Q2 financial performance "largely met expectations," but net revenue fell 7.7% to $12.35 ...
This week, Nike announced it is releasing the Nike Swoosh 1, which it says is a shoe designed to support toddlers as they learn to walk. Nike boasted that it became the first kid's shoe to garner ...
It would bear the Swoosh newly designed by Carolyn Davidson. [25] [26] The Swoosh was first used by Nike on June 18, 1971, [27] and was registered with the U.S. Patent and Trademark Office on January 22, 1974. [28] [29] In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. [30]
Naady's sneaker design replaces the iconic Nike Swoosh with a broken heart pierced by a needle and uses different colors and details, though the shape and mold of the shoe are clearly taken from ...
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [17] Nike's "swoosh" logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn Davidson ...