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H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational fashion retailer headquartered in Stockholm. Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and ...
The brand is described as "creating contemporary minimalist collections for mid-range prices" [2] for women and men. COS is an abbreviation of “Collection of Style.” The brand advertises a design ethos of pieces made to last beyond the season with a focus on craftsmanship, what of using sustainably sourced materials for its products. [3]
Men's, women's and children's clothing and accessories Started by fashion designer Rattan Chadha and his business partners PK Sen Sharma, Adu Advaney, Suveer Arora, Ronny Lemmens, Horatio Ho and Arun Mehta in the 1970s as a supplier of clothes for department and wholesale shops in the Netherlands.
Eton AB is a Swedish manufacturer of men's shirts. It was founded in 1928 by David and Annie Petterson in the small village of Gånghester in Sweden. Eton is now a global brand, being sold in more than 1,500 stores in over 50 countries, with flagship stores in Stockholm, Frankfurt, London and New York. [2]
Women's Wear Daily published a survey in April 2007 from Outlaw Consulting, a creative research firm tracking the habits of 21- to 27-year-olds, which ranked American Apparel as the 8th most trusted brand, ahead of such clothing brands as H&M and Levi's. [53] In 2007, Imp Kerr created a fake American Apparel ad campaign in New York.
Erling Persson (21 January 1917 – 28 October 2002) was the founder of H&M (Hennes & Mauritz). [1] [2] He got the idea following a post-World War II trip to the United States: he was impressed by the country's efficient, high-volume stores.
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