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In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
The term might have originated [citation needed] from the cheap, hastily arranged office space used by such firms, often just a few desks in the basement or utility room of an existing office building, with the "heat" and "pressure" of close quarters, and fast-paced sales tactics analogous to the conditions in a boiler and, in the former case, its surrounding room.
Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, [1] it can be simply exposing the customer to other options that were perhaps not considered.
Starbucks sales dropped 3% globally at stores open for at least a year, including a 2% drop in its home North America market. ... Starbucks also faces increased pressure from rival drive-thru ...
The suit claimed that store employees had misrepresented the manufacturer's warranty to sell its own Product Service/Replacement Plan and that Best Buy had "entered into a corporate-wide scheme to institute high-pressure sales techniques involving the extended warranties" and that the company used "artificial barriers to discourage consumers ...
Lowe's posted results that beat the Street's estimates, but investors are homing in on its ongoing negative sales growth.The home improvement retailer posted revenue of $20.17 billion, compared to ...
Closing is a sales term which refers to the process of making a sale. The sales sense springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may be an exchange of money or acquiring a signature. Salespeople are often taught to think of ...
This included making false promises of returns as high as 20%, misrepresenting the risks, and using high-pressure sales tactics. [3] Mandell and Harrington convinced investors to invest in purported private placements, restricted stock sales, and other investment vehicles. However, the investments were actually worthless.