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Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, [12] merged creating the Pernod Ricard group, which currently owns the Ricard company. [13] After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012.
Pernod is an absinthe produced by Pernod Ricard released in 2005 based on the original Pernod Fils recipe. Pernod mixed with water and ice Pernod Fils ( French pronunciation: [pɛʁnoˈfis] ) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915.
Marseille has long been associated with the French liqueur called pastis. So when Pernod Ricard, the French liquor group best known for the anise-flavored aperitif, announced a new commercial ...
The resulting decrease in alcohol percentage causes some of the constituents to become insoluble, which changes the liqueur's appearance from dark transparent yellow to milky soft yellow, a phenomenon also present with absinthe and known as louche or the ouzo effect. The drink is consumed cold and considered a refreshment for hot days.
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Malibu (/ m ə ˈ l iː b uː /, local pronunciation:) is a coconut flavored liqueur made with white rum, which has an alcohol content by volume of 21.0% (42 proof).Since 2005 the Malibu brand has been owned by Pernod Ricard, which calls it a "flavored rum", where this designation is allowed by local laws.
Many a liquor connoisseur has compared it to the high-end Grey Goose — in part because it's made in the same distillery — but get this: It outranks the higher-end brand in most face-offs.