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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Some tools measure traffic by sniffing and others use SNMP, WMI or other local agents to measure bandwidth use on individual machines and routers. However, the latter generally do not detect the type of traffic, nor do they work for machines which are not running the necessary agent software , such as rogue machines on the network, or machines ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 17 January 2025. Flow of data across the Web, the largest portion of Internet traffic This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (April 2012) (Learn how and when to ...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
Internet traffic is the flow of data within the entire Internet, or in certain network links of its constituent networks.Common traffic measurements are total volume, in units of multiples of the byte, or as transmission rates in bytes per certain time units.
StatCounter is a web traffic analysis website started in 1999. [1] Access to basic services is free to use and advanced services can cost between US$5 and US$119 a month. [2] StatCounter is based in Dublin, Ireland. The statistics from StatCounter are used to compute web usage share for example. [3]
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