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Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States.It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months.
The Nike swoosh logo at the Mandalay Bay Resort and Casino NFL shop pictured on Feb. 6, 2024. ... Nike sneakers on display at a newly renovated athletic store in East London on July 30, 2024 ...
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
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Wieden+Kennedy has created original content for various brands under the moniker W+K Entertainment since 2001. Its productions include Battlegrounds, [8] an MTV2 series showcasing streetball; [9] Ginga, [10] a documentary about Brazilian association football (soccer) players; and Road to Paris, [11] documenting Lance Armstrong's path to his third Tour de France victory in 2001.
The sales and exposure that Bo’s campaign generated helped Nike seize control of the cross-trainer market and wrest the industry’s No. 1 slot back from Reebok.