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Cooperative (or co-operative) economics is a field of economics that incorporates cooperative studies and political economy toward the study and management of cooperatives. [ 1 ] History
Marketing or Advertising Fees: Some purchasing cooperatives may charge vendors marketing or advertising fees to promote their products or services within the cooperative's network. These fees are typically used to fund marketing campaigns, trade shows, or promotional activities that increase the visibility of vendors and drive sales.
Retailers' cooperatives also engage in group advertising and promotion, uniform stock merchandising, and private branding. [2] This increases consumer recognition of brands and is beneficial for the stores under a franchise. The aim of the cooperative is to improve buying conditions for its members, which are retail businesses in this case.
The National Cooperative Grocers Association maintains a food cooperative directory. Seattle-based R.E.I., which specializes in outdoor sporting equipment, is the largest consumer cooperative in the United States. [24] Outdoor retailer Mountain Equipment Co-op (MEC) in Canada was one of that country's major consumer cooperatives.
The cooperative movement has been fueled globally by ideas of economic democracy. Economic democracy is a socioeconomic philosophy that suggests an expansion of decision-making power from a small minority of corporate shareholders to a larger majority of public stakeholders.
Cooperative ownership is the organization of economic units into enterprises owned by their workforce (workers cooperative) or by customers who use the products of the enterprise (this latter concept is called a consumer cooperative). Cooperatives are often organized around some form of self-management, either in the form of elected managers ...
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Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study in 2006, [12] 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause".