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In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change. [1] [2] Fashion trends influenced theater, films, literature, and art. [1] The introduction of makeup was reasonably new to the society. Women were figuring out methods to apply it correctly, which later defined makeup looks.
Non-allergic makeup appeared when the bare face was in fashion as women became more interested in the chemical value of their makeup. [58] Modern developments in technology, such as the High-shear mixer facilitated the production of cosmetics which were more natural looking and had greater staying power in wear than their predecessors. [ 59 ]
The Face of the Century: 100 Years of Makeup and Style. Rizzoli. ISBN 978-0-8478-1895-2.. Dumenil, Lynn (1995) The Modern Temper: American Culture and Society in the 1920s. New York: Hill and Wang. ISBN 978-0-8090-1566-5; Fass, Paula S. (2007) The Damned and the Beautiful: American Youth in the 1920s. 2007. ISBN 978-0-19-502492-0
In the 1920s, Pierce embarked on a series of jobs in cinema—cinema manager, stuntman, actor, even assistant director—which would eventually lead to his mastery of the field of makeup. The small-statured Pierce was never a "leading man"-type, and he put his performing career aside to specialise in make-up for other performers.
1920s: The Spanish Flu. In the fall of 1918, a mutated version of the virus that claimed its first victims in the spring made its way around the world, causing the death rate to escalate quickly ...
Adrian was a popular designer for Metro-Goldyn-Mayer during the 1920s-1930s, dressing silent film actresses including Clara Bow, Norma Shearer, Greta Garbo and Joan Crawford: which influenced American women's fashion. [11] This style exposed areas that were previously hidden on the woman, including the knees, as stockings were no longer compulsory.
This shifted in the early 1920s when the new feminine idea became based on the body. [4] Women revealed more of their bodies in 1920s clothing; and at the same time they began using bras, makeup, and dieting. [4] Author of The Body Project, J. Brumberg, summarizes, "The body itself became the fashion in the 1920s."
A new woman was born—a "flapper" who danced, drank, smoked and voted. This new woman cut her hair, wore make-up, and partied. She was known for being giddy and taking risks. [76] Women gained the right to vote in most countries. New careers opened for single women in offices and schools, with salaries that helped them to be more independent. [77]
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