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  2. Levi Strauss CFO: 'We are honored' to partner with Beyoncé - AOL

    www.aol.com/finance/levi-strauss-cfo-honored...

    Levi's CFO explained why its new denim marketing campaign with cultural icon Beyoncé is a win-win for both partners. ... "We want to get this [tops] business to be much higher," Singh said. ...

  3. Why e.l.f. Beauty’s CFO sees marketing as a growth center - AOL

    www.aol.com/finance/why-e-l-f-beauty-120037484.html

    The first time I sat down with e.l.f. Beauty CFO Mandy Fields a year ago, the beauty company was at 16 consecutive quarters of growth. ... its omnichannel go-to-market capabilities, significant ...

  4. Nike’s new CEO is good news—but the CFO will need to help ...

    www.aol.com/finance/nike-ceo-good-news-cfo...

    And, as CFO, Friend sees the challenges Nike faces as opportunities. “Adversity creates sharper focus, leading to innovation and new growth,” he said on the earnings call. Sheryl Estrada

  5. Chief financial officer - Wikipedia

    en.wikipedia.org/wiki/Chief_financial_officer

    The CFO must serve as the financial authority in the organization, [9] ensuring the integrity of fiscal data and modeling transparency and accountability. The CFO is as much a part of governance and oversight as the Chief Executive Officer (CEO), playing a fundamental role in the development and critique of strategic choices.

  6. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

  7. Kantar Group - Wikipedia

    en.wikipedia.org/wiki/Kantar_Group

    Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.

  8. The firm asked proven CFOs around the world for their thoughts and advice.

  9. INTERVIEW: Peloton CFO on Why Churn and Marketing Costs ... - AOL

    www.aol.com/news/interview-peloton-cfo-why-churn...

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