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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.
The Estée Lauder Companies Inc. (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; stylized as ESTĒE LAUDER) is an American multinational cosmetics company, a manufacturer and marketer of makeup, skincare, perfume, and hair care products, based in Midtown Manhattan, New York City.
This is truly a good deal on two ample 13.5-ounce bottles that will remove my new favorite Maybelline mascara and anything else your face has collected during the day. $18 at Amazon unicharm
If you apply eyeliner and your eyes start tearing, itching, turning red and stinging, you may need to start specifically shopping for hypoallergenic options instead. ... 11. Maybelline Eye Studio ...
“You don't have to spend a single dime to start earning rewards. It's like getting a little cash back on the products you were already planning to buy,” Price said. ... Maybelline and ...
Estée Lauder (/ ˈ ɛ s t eɪ ˈ l ɔː d ər / EST-ay LAW-dər; born Josephine Esther Mentzer; July 1, 1908 [1] – April 24, 2004) was an American businesswoman. [2] [3] [4] She co-founded her eponymous cosmetics company with her husband, Joseph Lauter (later Lauder). [5]