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In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
This is a list of vehicles that have been considered to be the result of badge engineering (), cloning, platform sharing, joint ventures between different car manufacturing companies, captive imports, or simply the practice of selling the same or similar cars in different markets (or even side-by-side in the same market) under different marques or model nameplates.
Captive import arrangements are usually made to increase the competitiveness of the domestic brand by filling a perceived target market not currently served by its model lineup that is either not practical or not economically feasible to fill from domestic production or a mutually beneficial agreement that helps automakers without a strong distribution network or a presence in a specific ...
1960 – Aero-Willys 1961 – FNM 2000 JK 1961 – Willys Interlagos 1962 – Karmann-Ghia – Volkswagen 1962 – Willys Renault Gordini 1964 – Veraneio – Chevrolet 1964 – GT Malzoni Lumimari/Puma
In November 2012, Renault and Caterham Cars announced the purchasing by the latter of a 50% stake in the Renault's wholly owned subsidiary Société des Automobiles Alpine to create a joint venture (Société des Automobiles Alpine Caterham or SAAC) owned equally by both parts, with the aim of developing affordable sport cars under the Alpine ...
Renix Electronique S.A. was established in 1981 as a joint venture by Renault with 51% interest and Bendix with 49% that was headquartered in Toulouse. [1] Renix Corporation of America was the North American subsidiary of Renix Electronique to provide sales, logistics, engineering, and quality support to American Motors.
UNISURF was a pioneering surface CAD/CAM system, designed to assist with car body design and tooling. It was developed by French engineer Pierre Bézier for Renault in 1968, and entered full use at the company in 1975. [1] [2] One of the car parts developed with the assistance of UNISURF was the body of the Peugeot 204. [3]
The 1966 Volkswagen Beetle.It is the all-time best-selling car with only a single body style. Since the introduction of the Benz Patent Motorwagen in 1886, some passenger cars and light trucks can claim to being the highest selling vehicles in the automobile markets.