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Alissa Heinerscheid in 2019 Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
Alissa Heinerscheid — Bud Light's vice president of marketing — left the company in late April amid the controversy. Over the last 12 weeks, Bud Light volumes have fallen a sharp 27.1%, per ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Anheuser-Busch Companies, LLC [5] (/ ˈ æ n h aɪ z ər ˈ b ʊ ʃ / AN-hy-zər BUUSH) is an American brewing company headquartered in St. Louis, Missouri. [6] Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV (), now the world's largest brewing company, [7] [6] [8] [9] which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
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Parent company Anheuser-Busch reshuffled the executives overseeing Bud Light, with Allen taking over for Alissa Heinerscheid, Bud Light’s former vice president of marketing, who was placed on ...
She married actor Richard Belzer in 1985. They met in Los Angeles in 1981, when she was 33 and divorced (from actor Garth Benton), [1] with two daughters, Bree and Jessica. [1]