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A boycott was carried out, with many consumers opting to not purchase Bud Light or any Anheuser-Busch products at bars or stores. [31] Many conservative commentators, politicians, and celebrities participated in the boycott, as they opposed the endorsement by Mulvaney, a transgender person.
SEE MORE: Garth Brooks says his new Nashville bar won't boycott Bud Light Especially on topics or communities, brands have spoken out before. "I worked on Bud Light literally 11 years ago.
The gap started closing in the middle of last year, following a Bud Light boycott sparked by a one-off sponsored Instagram post featuring transgender influencer Dylan Mulvaney. Beyond the customer ...
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, compared with 7.3% for Michelob Ultra and 9.7% for Modelo, according to The Wall Street Journal. In ...
Certainly, the company benefited from the Bud Light boycott. But the effects may not be long-term. For retail investors, the time to take advantage of Molson’s good fortune may have passed.
For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Meanwhile, Modelo maintains its top ...
Bud Light isn’t the only beer brand struggling: Gen Z’s prohibition vibes are souring the future of beer as we know it Sasha Rogelberg February 14, 2024 at 12:46 PM
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.