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The 12- to 17-year-old age group was dominant. [27] YouTube's pre-eminence in the online market was substantial. According to the website Hitwise.com, YouTube commanded up to 64% of the UK online video market. [28] YouTube entered into a marketing and advertising partnership with NBC in June 2006. [29]
In September 2018, YouTube added new age group options relating to the content offered in the app, "Younger" and "Older". "Younger" maintains the existing mix of content offered before, and "Older" adds more content from other genres, such as nature, gaming, and music. [15]
A content rating (also known as maturity rating) [1] [2] rates the suitability of TV shows, movies, comic books, or video games to this primary targeted audience. [3] [4] [5] A content rating usually places a media source into one of a number of different categories, to show which age group is suitable to view media and entertainment.
On September 15, 2022, Governor Gavin Newsom signed AB 2273 also known as The California Age-Appropriate Design Code Act or CAADCA. [37] [38] [7] The most controversial parts of the law were that it requires online services that are likely to be used by children which is defined as anyone under 18 years of age to estimate the age of child users with a "reasonable level of certainty".
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search.
Generation Z (often shortened to Gen Z), also known as Zoomers, [1] [2] [3] is the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years, with the generation most frequently being defined as people born from 1997 to 2012.
[75] [76] In response, YouTube co-founder Jawed Karim posted the question "why the fuck do I need a google+ account to comment on a video?" on his YouTube channel to express his negative opinion of the change. [77] The official YouTube announcement [78] received 20,097 "thumbs down" votes and generated more than 32,000 comments in two days. [79]
The lowest amount of divide occurs between the Commonwealth of Independent States with 91% of the younger age group using the internet compared to 83% of people aged 25 years or older. In addition to being less connected with the internet, older generations are less likely to use financial technology, also known as fintech.