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Launched in 2007, [1] [2] Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. [3] [4] [5] Companies pay a fee to Amazon and provide products for review. The products are then passed to Amazon reviewers, who can publish a review.
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
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Amazon changed its policy of allowing anonymous reviews to one which gave an online credential to reviewers registered with Amazon, although it still allowed them to remain anonymous with pen names. In April 2010, British historian Orlando Figes was found to have posted negative reviews of other authors' books. [ 360 ]
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