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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

4. Yoast SEO - Wikipedia

   en.wikipedia.org/wiki/Yoast_SEO

   Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [14] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

5. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. The results are of two general types : organic search: retrieved by the search engine's algorithm

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages ...

7. Gurobi Optimizer - Wikipedia

   en.wikipedia.org/wiki/Gurobi_Optimizer

   Gurobi Optimizer is a prescriptive analytics platform and a decision-making technology developed by Gurobi Optimization, LLC. The Gurobi Optimizer (often referred to as simply, “Gurobi”) is a solver, since it uses mathematical optimization to calculate the answer to a problem.