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Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] This style of communication relies on the way one's brain perceives the outside images.
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Cheerleader effect. The cheerleader effect, also known as the group attractiveness effect or the friend effect, [1] is a proposed cognitive bias which causes people to perceive individuals as 1.5–2.0% more attractive in a group than when seen alone. [2] The first paper to report this effect was written by Drew Walker and Edward Vul, in 2013. [3]
t. e. Interpersonal attraction, as a part of social psychology, is the study of the attraction between people which leads to the development of platonic or romantic relationships. It is distinct from perceptions such as physical attractiveness, and involves views of what is and what is not considered beautiful or attractive.
Feature integration theory is a theory of attention developed in 1980 by Anne Treisman and Garry Gelade that suggests that when perceiving a stimulus, features are "registered early, automatically, and in parallel, while objects are identified separately" and at a later stage in processing. The theory has been one of the most influential ...
In the philosophy of mind, neuroscience, and cognitive science, a mental image is an experience that, on most occasions, significantly resembles the experience of "perceiving" some object, event, or scene but occurs when the relevant object, event, or scene is not actually present to the senses.
Neuroaesthetics is a field of experimental science that aims to combine (neuro-)psychological research with aesthetics by investigating the "perception, production, and response to art, as well as interactions with objects and scenes that evoke an intense feeling, often of pleasure."
Wolfgang Köhler. Kurt Lewin. Rudolf Arnheim (July 15, 1904 – June 9, 2007) was a German-born writer, art and film theorist, and perceptual psychologist. He learned Gestalt psychology from studying under Max Wertheimer and Wolfgang Köhler at the University of Berlin and applied it to art. [1]