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Philips Norelco is the American brand name for electric shavers and other personal care products made by the Consumer Lifestyle division of Philips. [ 1 ] [ 2 ] For personal care products marketed outside the United States, Palau, Micronesia, and the Marshall Islands, Philips used the Philishave trademark until 2006.
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Philips is now co-branding their shavers sold in the US as "Philips Norelco" in preparation of a phase-out of the Norelco name. Philips have celebrated their 80th anniversary in the electric shaver business by marketing special 'Heritage Edition' shaver models reviving the Philishave brand. [4] [5]
Gerard Philips (1858–1942), founder. The Philips Company was founded in 1891, by Dutch entrepreneur Gerard Philips and his father Frederik Philips. Frederik, a banker based in Zaltbommel, financed the purchase and setup of an empty factory building in Eindhoven, where the company started the production of carbon-filament lamps and other electro-technical products in 1892.
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[citation needed] Philco had been able to keep Philips from using its trademark because of the similar-sounding names, so Philips had sold its products in the United States under the name "Norelco". Philips later used the Philco name for promotional consumer electronics and licensed the name for private brands and retro-style consumer electronics.
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Philips acquired the similar-sounding company Philco in 1981, and Philips was able to freely use the Philips name, alternating with the Magnavox name for some electronics, with the personal care business continuing to use the Norelco name. In the late 1970s, Philips developed LaserDisc technology, producing an optically read, 12 inch disc that ...
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