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Harry L. Hansen (21 October 1911, New York City - 3 August 1992, Cambridge Massachusetts) was a pioneer of management education. He studied at Haverford College in 1933, and continued on at Harvard Graduate School of Business Administration to earn his master's degree in 1935, and a doctorate in 1939. In 1949 Hensen became a full professor at ...
Harry Max Markowitz (August 24, 1927 – June 22, 2023) was an American economist who received the 1989 John von Neumann Theory Prize and the 1990 Nobel Memorial Prize in Economic Sciences. Markowitz was a professor of finance at the Rady School of Management at the University of California, San Diego (UCSD).
Signature. Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [ 1 ] He is known for popularizing the definition of marketing mix.
t. e. Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of ...
Harold Koontz. Harold D. (Howdy) Koontz (May 19, 1909 – February 11, 1984) was an American organizational theorist, professor of business management at the University of California, Los Angeles and a consultant for many of America's largest business organizations.
The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. [8] The term, marketing, is a derivation of the Latin word, mercatus meaning marketplace or merchant. [9]
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."