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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
The account manager serves to understand the customer's demands, plan how to meet these demands, and generate sales for the company as a result. [2] Key accounts provide the most business because they contain a small number of clients which contribute a large portion of the company's sales. According to research, sales from a company's key ...
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels.
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In the investment management industry, a separately managed account (SMA) is any of several different types of investment accounts.For example, an SMA may be an individual managed investment account; these are often offered by a brokerage firm through one of their brokers or financial consultants and managed by independent investment management firms (often called money managers for short ...
Illustrates keys and keystrokes on a computer keyboard. Keys can include: Ctrl, Alt, Del, Opt, Menu, Left etc. console keys: ex, circle, triangle, square, and left right and center analog sticks: l-down, c-left, r-ne. The names are case insensitive. Template parameters [Edit template data] Parameter Description Type Status First key 1 First key Line required Second key 2 Optional key press in ...