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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
CP/M, an early microcomputer operating system; Compressed pattern matching, string searches within uncompressed text; Communications Processor Module, a networking engine in Motorola/Freescale QUICC processors
The global market leader has been Lenovo in every year since 2013, followed by HP and Dell. Previously, Compaq was the global market leader in the late 1990s until the year 2000, while HP and Dell shared market leadership in the 2000s. For data about PC vendors' market shares in laptop computers specifically, see Laptop#Historic market share.
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AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui. [1] The name AdMob is a portmanteau for " advertising on mobile ". It was incorporated on April 10, 2006 [ 2 ] [ 3 ] while Hamoui was in business school at Wharton School . [ 4 ]
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This was a desktop application featuring links to informational and commercial websites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. The initial reactions from commercial companies to Ark Interface II's "pay-per-visit" model were skeptical, however. [ 12 ]