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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Wet (canned) cat food example (Fish flakes in jelly) Various kinds of canned cat food. In much of Europe, the UK and the US, canned or wet food (75–78% moisture) generally comes in aluminum or steel cans in 90, 160 and 370 g (3, 5 + 1 ⁄ 2 and 13 oz) sizes. It is also sold in foil pouch form. [citation needed]
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