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The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation: Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer.
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Apple is one of the Big Five American information technology companies; [a] for the most part since 2011, [b] Apple has been the world's largest company by market capitalization, and, as of 2023, is the largest manufacturing company by revenue, the fourth-largest personal computer vendor by unit sales, the largest vendor of tablet computers ...
In Mac OS X 10.2, the internal codename "Jaguar" was used as a public name, and, for subsequent Mac OS X releases, big cat names were used as public names through until OS X 10.8 "Mountain Lion", and wine names were used as internal codenames through until OS X 10.10 "Syrah". [94]
Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s novel of the same name, featured a “Big Brother” figure addressing hordes of subjects from a ...
The New York Times in 1985 stated that "Apple above all else is a marketing company". [27] John Sculley agreed, telling The Guardian newspaper in 1997 that "People talk about technology, but Apple was a marketing company. It was the marketing company of the decade."
Apple shares were down as much as 3% in after-hours trading. The company's stock was down almost 16% year-to-date as of market close Thursday, just before reporting earnings.
But when a company ranks as the most valuable in the world — like Apple (AAPL) — you can be sure it’s done a lot of things right. ... According to that report, iPhone shipments in China ...