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Many fashion houses have lent their name (through a licensing agreement) to cigarettes; Yves Saint Laurent is arguably the most successful of these (even though he admitted in a 1968 interview he smokes, but not his namesake brand, as he does "not like the flavour"), though many other brands have been marketed, from time to time, in select ...
Eve was launched in 1971 to compete with Philip Morris Corporation's Virginia Slims cigarette as a more conventionally feminine brand of cigarette designed to target the growing women's market. [3] Eve cigarettes were particularly marketed towards black women. [4] In the 20th century, both the packaging and the cigarettes featured a floral ...
A Tareyton magazine advertisement from 1980. The new Light version showed the models wearing white makeup instead of black. The advertising campaign fuelled sales robust enough to put Tareyton sales in the Top 10 American cigarette brands in the mid to late 1960s. [6] The brand declined to thirteenth place when the slogan waned in 1979.
Others will say that the 70s-style renaissance is upon us–but we (and now you) know that it never really left. For more slammin’ fashion trends from the disco era, keep on reading. Bell Bottom ...
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
The women in the focus group preferred burgundy, rating the color as "unique/different, attractive, friends would carry, high quality, modern/contemporary". Consumers in Atlanta were the test group for 120 ad concepts for the new brand of cigarettes, and evaluations by consumers in Baltimore, Maryland, were subsequently used to refine 50 ad ...
The polyester, the platforms, the smocks — let’s just say the looks of the Disco Decade weren’t all great. Here are some of the ugliest fashion trends of the 1970s.
In 1971 hotpants and bell-bottomed trousers were popular fashion trends Diane von Fürstenberg's wrap dress, designed in the 1970s. Fashion in the 1970s was about individuality. In the early 1970s, Vogue proclaimed "There are no rules in the fashion game now" [1] due to overproduction flooding the market with cheap synthetic clothing.