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  2. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

  3. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

  4. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Google's Google Ads product and equivalent products from Millennial Media, Yahoo!, Microsoft and others support PPC advertising plans. A small but growing number of sites are starting to offer plans on a "Pay per call" basis. The user can click a button to place a VoIP call, or to request a call from the advertiser. If the user requests a call ...

  5. Cost per action - Wikipedia

    en.wikipedia.org/wiki/Cost_per_action

    Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. [2] PPC is generally used to refer to paid search marketing such as Google's AdSense or Google Ads. The advertiser pays each time someone clicks on their text or display ad.

  6. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Domain name advertising is most commonly done through pay per click web search engines, however, advertisers often lease space directly on domain names that generically describe their products. When an Internet user visits a website by typing a domain name directly into their web browser, this is known as "direct navigation", or "type in" web ...

  7. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  8. Get Paid to Write: Top 18 Sites That Pay (up to $1 per Word)

    www.aol.com/paid-write-top-18-sites-170032449.html

    Pay: 30 to 50 cents per word (print); or $50 to $100 (online) Categories/Topics: Personal essays, memoirs manuscripts and feature stories of interest to the writing community.

  9. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Since advertisers typically pay more for a high click-through rate, getting many click-throughs with few purchases is undesirable to advertisers. [6] Similarly, by selecting an appropriate advertising site with high affinity (e.g., a movie magazine for a movie advertisement), the same banner can achieve a substantially higher CTR.

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