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Menthol versions of Eve used similar designs but with more greenish tones. Shorter 100mm Eve in Regular and Menthol boxes were eventually reintroduced in 1985 but gradually disappeared due to a lack of consumer interest. In 1990, Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor ...
From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
Cigarettes may be flavored to mask the taste or odor of the tobacco smoke, enhance the tobacco flavor, or decrease the social stigma associated with smoking. [3] Flavors are generally added to the tobacco or rolling paper, although some cigarette brands have unconventional flavor delivery mechanisms such as inserting flavored pellets or rods into the cigarette filter. [3]
5. Virginia Slims Superslims. Tar 1 mg. Nicotine 0.1 mg. Virginia is a cigarette brand owned by a tobacco industry giant, Altria (NYSE:MO). The brand focuses on female consumers mainly, offering a ...
While traditional cigarettes are 84mm in length, Virginia Slims come in both 100 and 120mm lengths that give the cigarette a more dainty or elegant appearance. Moreover, with a 23mm circumference, slim cigarettes are said to produce less smoke than traditional cigarettes. [27] Slim cigarettes are becoming popular in certain countries. [27]
The majority of consumer participants reported that the new MERIT was equal or superior in taste to brands that delivered 60% more tar. Advertisements touted the product’s 'enriched flavor' and described, "After twelve years of intensive research, Philip Morris scientists isolated certain key ingredients in smoke that deliver taste way out of ...
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
A menthol cigarette is a cigarette infused with the compound menthol which imparts a “minty” flavor to the smoke. Menthol also decreases irritant sensations from nicotine by desensitizing receptors, making smoking feel less harsh compared to regular cigarettes. Some studies have suggested that they are more addictive. [1]