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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [267] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [268]
IKEA's goals of sustainability and environmental design in its merchandise have sometimes been at odds with the impact a new IKEA store can have on a community. In particular, the size of proposed IKEA stores and a perceived negative effect on other local businesses has often seen significant opposition from members of such communities.
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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
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Wood stain is a type of paint used to colour wood.It consists of colourants dissolved and/or suspended in a vehicle or solvent.Vehicle is the preferred term, as the contents of a stain may not be truly dissolved in the vehicle, but rather suspended, and thus the vehicle may not be a true solvent.
IKEA orders 5.2 million pencils yearly for its Canadian stores alone, [4] and the company does not disapprove of customers that put them to other uses such as craft projects or works of art. The Dutch artist Judith Delleman constructed a chair out of hundreds of them. [ 4 ]
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