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The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken."Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils.Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand.
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walmart.com has been visited by 1M+ users in the past month