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Market entry strategy. Market entry strategy is a planned distribution and delivery method of goods or services to a new target market. In the import and export of services, it refers to the creation, establishment, and management of contracts in a foreign country.
Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in contemporary social, political, and economic systems". [1] The concept comes from the Japanese word dochakuka and "represents a challenge to simplistic conceptions of globalization ...
Economic globalization refers to the widespread international movement of goods, capital, services, technology and information. It is the increasing economic integration and interdependence of national, regional, and local economies across the world through an intensification of cross-border movement of goods, services, technologies and capital ...
An online marketing platform (OMP) is an integrated web-basedplatform that combines the benefits of a business directory, local searchengine, search engine optimisation(SEO) tool, customer relationship management(CRM) package and content management system(CMS). eBayand Amazonare used as online marketing and logistics managementplatforms.
Globalization, or globalisation (Commonwealth English; see spelling differences), is the process of interaction and integration among people, companies, and governments worldwide. [1] The term globalization first appeared in the early 20th century (supplanting an earlier French term mondialisation), developed its current meaning sometime in the ...
Research. v. t. e. A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: a population that is demographically ...
Qualitative data analysis. Simulation. Statistics. Philosophy portal. v. t. e. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [ 1 ] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Hofstede was a researcher in the fields of organizational studies and more concretely organizational culture, also cultural economics and management. [5] He was a well-known pioneer in his research of cross-cultural groups and organizations and played a major role in developing a systematic framework for assessing and differentiating national cultures and organizational cultures.