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Thematic analysis can be used to analyse most types of qualitative data including qualitative data collected from interviews, focus groups, surveys, solicited diaries, visual methods, observation and field research, action research, memory work, vignettes, story completion [16] and secondary sources.
Focus-group discussions help in elaborating the different viewpoints and emotional processes of each member within a group. The individual interview is simpler for the researcher to control, but a focus-group discussion helps the researcher to obtain more information in less time than individual interviews ordinarily take.
Research interviews are an important method of data collection in qualitative research. An interviewer is usually a professional or paid researcher, sometimes trained, who poses questions to the interviewee, in an alternating series of usually brief questions and answers, to elicit information.
Focus groups have several advantages for collecting qualitative research data. Focus group research can be used purely as a qualitative method or in combination with quantitative methods. Qualitative data collected in focus groups can help researchers decide what kinds of items to include in surveys.
Interpretative phenomenological analysis (IPA) is a qualitative form of psychology research. IPA has an idiographic focus, which means that instead of producing generalization findings, it aims to offer insights into how a given person, in a given context, makes sense of a given situation. Usually, these situations are of personal significance ...
Grounded theory combines traditions in positivist philosophy, general sociology, and, particularly, the symbolic interactionist branch of sociology.According to Ralph, Birks and Chapman, [9] grounded theory is "methodologically dynamic" [7] in the sense that, rather than being a complete methodology, grounded theory provides a means of constructing methods to better understand situations ...
Concerns include increasingly deterministic and rigid processes, privileging of coding, and retrieval methods; reification of data, increased pressure on researchers to focus on volume and breadth rather than on depth and meaning, time and energy spent learning to use computer packages, increased commercialism, and distraction from the real ...
Qualitative research is used in both consumer research and business-to-business (B2B) research. However, qualitative research methods are used depending on whether consumers or business decision-makers are being inter-viewed. In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ...