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The American Marketing Association defines service marketing as an organizational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organization and stake-holders.
"Product Servitization" is a transaction through which value is provided by a combination of products and services in which the satisfaction of customer needs is achieved either by selling the function of the product rather than the product itself, by increasing the service component of a product offer, or by selling the output generated by the product. [18]
Service Integration and Management (SIAM) is an approach to managing multiple suppliers of services (business services as well as information technology services) and integrating them to provide a single business-facing IT organization.
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.
Apache ServiceMix Apache Software Foundation: 7.0 2017-01 Free / Commercial support available Yes Apache Software License: Apache Synapse: Apache Software Foundation: 3.0 2016-12 Free / Commercial support available Yes Apache Software License: Artix ESB: Progress Software: 5.x 2003 No Proprietary: Automation Anywhere Integration Pack Automation ...
ServiceMax's platform is a SaaS (Software as a Service) software running on Salesforce force.com cloud technology. [1] [2] [3] [4] [5] [6] ServiceMax's cloud-based ...
According to author Linda Gorchels, [2] the functions of a service product manager are: . Service Idea Generation/Management - The function deals with capturing market's unmet and/or under-served needs, filtering the ideas based on business viability, business feasibility and potential, scale-ability, company strategy, and capital rate of return considerations.
In telecommunications, quadruple play or quad play is a marketing term combining the triple play service of broadband Internet access, television and telephone with wireless service provisions. [1]