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A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
A pair of rivals on deck to report quarterly results next week are Coca-Cola (KO) and PepsiCo (PEP). Both companies reside in the Zacks - Beverages and Soft Drinks Industry, an industry that ...
Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. Dr Pepper just passed Pepsi as the second biggest soda brand
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. ... Giddey scores 25 points as the Bulls snap a 6-game skid with a 142-110 rout of ...
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Coke has been helped by its away-from-home sales—like in movie theaters and restaurants—in the past and has relied on international markets in Mexico and Germany to prop up sagging U.S. demand.
PepsiCo confirmed Friday that it's ending some of its diversity, equity and inclusion initiatives, even as rival Coca-Cola voiced support for its own inclusion efforts. In a memo sent to employees ...
Americans cut their soda intake yet again in 2015. The total volume of soda consumed in the US dropped 1.2% in 2015, compared to a drop of 0.9% in 2014, according to Beverage Digest's annual report.