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  2. For Dummies - Wikipedia

    en.wikipedia.org/wiki/For_Dummies

    dummies .com. For Dummies is an extensive series of instructional reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages. The books are an example of a media franchise, consistently sporting a distinctive ...

  3. Complete Idiot's Guides - Wikipedia

    en.wikipedia.org/wiki/Complete_Idiot's_Guides

    Complete Idiot's Guides. The Complete Idiot's Guides (" The Idiot's Guide to ..." series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics. The term "idiot" is used as hyperbole, to reassure readers that the guides ...

  4. Logocentrism - Wikipedia

    en.wikipedia.org/wiki/Logocentrism

    It refers to the tradition of Western science and philosophy that regards words and language as a fundamental expression of an external reality. It holds the logos as epistemologically superior and that there is an original, irreducible object which the logos represent. According to logocentrism, the logos is the ideal representation of the ...

  5. Dan Gookin - Wikipedia

    en.wikipedia.org/wiki/Dan_Gookin

    Dan Gookin is a computer book author who wrote the first ...For Dummies books including DOS for Dummies and PCs for Dummies, establishing the design and voice of the long-running series that followed, incorporating humor and jokes into a format for beginners on any subject. He also is a member of the Coeur d'Alene City Council.

  6. Logos - Wikipedia

    en.wikipedia.org/wiki/Logos

    Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

  7. Rhetoric (Aristotle) - Wikipedia

    en.wikipedia.org/wiki/Rhetoric_(Aristotle)

    Aristotle identified rhetoric as one of the three key elements—along with logic and dialectic —of philosophy. The first line of the Rhetoric is: "Rhetoric is a counterpart ( antistrophe) of dialectic." [ 1]: I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are ...

  8. Hidden Meanings in 12 Popular Logos - AOL

    www.aol.com/news/2011-01-14-hidden-meanings-in...

    Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. You won't look at these ...

  9. List of watch manufacturers - Wikipedia

    en.wikipedia.org/wiki/List_of_watch_manufacturers

    This list is a duplicate of Category:Watchmakers, which will likely be more up-to-date and complete. Manufacturers that are named after the founder are sorted by surname. Manufacturers that are named after the founder are sorted by surname.