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  2. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Target marketing goes against the grain of mass marketing. It involves identifying and selecting specific segments for special attention. [2] Targeting, or the selection of a target market, is just one of the many decisions made by marketers and business analysts during the segmentation process. Examples of target markets used in practice ...

  3. List of PDF software - Wikipedia

    en.wikipedia.org/wiki/List_of_PDF_software

    As with Adobe Acrobat, Nitro PDF Pro's reader is free; but unlike Adobe's free reader, Nitro's free reader allows PDF creation (via a virtual printer driver, or by specifying a filename in the reader's interface, or by drag-'n-drop of a file to Nitro PDF Reader's Windows desktop icon); Ghostscript not needed. PagePlus: Proprietary: No

  4. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  6. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  7. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    Search engine marketing uses search engines to reach target audiences. For example, Google's Remarketing Campaigns are a type of targeted marketing where advertisers use the IP addresses of computers that have visited their websites to remarket their ad specifically to users who have previously been on their website whilst they browse websites that are a part of the Google display network, or ...

  8. Papers (software) - Wikipedia

    en.wikipedia.org/wiki/Papers_(software)

    Papers was developed by Alexander Griekspoor and Tom Groothuis while studying towards their PhD diplomas at the Netherlands Cancer Institute. [1] The pair worked on Papers to provide an approach to document management that was similar to the iTunes application on macOS, after they were faced with hundreds of digital publications in PDF format. [1]

  9. Technical report - Wikipedia

    en.wikipedia.org/wiki/Technical_report

    Technical reports used to be made available in print, but are now more commonly published electronically (typically in PDF), whether on the Internet or on the originating organization's intranet. Several schemes have been proposed or are in use to uniquely identify either an entire report series or an individual report: