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Contemporary outfit including a black jumper or pinafore dress Navy woolen pinafore with velvet yoke , worn by students of Dunfermline College of Physical Education c. 1910–1920. A jumper (in American English), jumper dress, or pinafore dress [1] [2] is a sleeveless, collarless dress intended to be worn over a blouse, shirt, T-shirt or sweater.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
The term "gymslip" primarily refers to the school uniform; otherwise the term pinafore dress (British English) or jumper dress (American English) is usually preferred. The introduction of the gymslip as female athletic wear is credited to Mary Tait, a student of Martina Bergman-Österberg, a pioneer of women's physical education in Britain. [1]
Asda CEO Archie Norman commented that Davies grasped the fact that the line had to be based on value, and be a distinct brand name on its own. The George brand and range was developed by Davies's company Red Creative, set up to provide full clothing retail solutions [clarification needed] through a team of designers and marketeers.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [101] This is marketed as quality fashion clothing at affordable prices.
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related to: jumper dresses for women asda clothingebay.com has been visited by 1M+ users in the past month
us.shein.com has been visited by 1M+ users in the past month
nordstrom.com has been visited by 100K+ users in the past month
Nordstrom Ranked No. 3 - Customer Service Champions - Forbes Insights