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McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
Kurt W. Fischer (June 9, 1943 – March 30, 2020) was an educator, author, and researcher in the field of neuroscience and education. Until his retirement in 2015, he was the Charles Bigelow Professor of Education and Director of the Mind, Brain, and Education Program at Harvard Graduate School of Education.
Maslow proposed his hierarchy of needs in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]
Social cognitive theory proposes that much of human learning occurs through the social environment. [3] [2] Many ideas surrounding social cognitive theory were proposed by Albert Bandura, a clinical psychologist. Unlike behaviorism, which argues that learning is caused through the reinforcement of actions and routines, social cognitive theory ...
The Cattell–Horn–Carroll theory (commonly abbreviated to CHC), is a psychological theory on the structure of human cognitive abilities. Based on the work of three psychologists, Raymond B. Cattell , John L. Horn and John B. Carroll , the Cattell–Horn–Carroll theory is regarded as an important theory in the study of human intelligence.
Cognitive evaluation theory (CET) [1] is a theory in psychology that is designed to explain the effects of external consequences on internal motivation.Specifically, CET is a sub-theory of self-determination theory that focuses on competence and autonomy while examining how intrinsic motivation is affected by external forces in a process known as motivational "crowding out."
A Theory of Achievement Motivation, By John William Atkinson and Norman T. Feather, Volume 6, Wiley, (1966), Krieger Pub Co (June 1, 1974), ISBN 0-88275-166-2 Motivation and Achievement , By John William Atkinson and Joel O. Raynor , Winston; [distributed by Halsted Press Division, New York] (1974) ISBN 0-470-03626-5 , ISBN 978-0-470-03626-6
[1] Consciously, in an introvert, the four basic cognitive functions follow the introverted 'general attitude of consciousness'. "Everyone whose attitude is introverted thinks, feels, and acts in a way that clearly demonstrates that the subject is the chief factor of motivation while the object at most receives only a secondary value." [1]