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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study ... when describing exactly the same color. ... into their world of color psychology. Ecological valence theory has been cited ...

  3. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as color science.

  4. Philosophy of color - Wikipedia

    en.wikipedia.org/wiki/Philosophy_of_color

    A primitivism about color is any theory that explains colors as irreducible properties. A reductionism is the opposite view, that colors are identical to or reducible ...

  5. This Is Exactly How to Do Your Color Analysis and Tell Which ...

    www.aol.com/exactly-color-analysis-tell-season...

    Color analysis is a discipline that requires training and a background in color theory. Without the proper qualifications, it’s easy to fall into stereotypes and misconceptions.

  6. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to ...

  7. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent process.

  8. Nature, energy, envy and more: What the color green really means

    www.aol.com/news/nature-energy-envy-more-color...

    The color green has symbolism that may shed a light into your personality, especially if it's your favorite color. “Green is a color inherently linked to nature.

  9. Linguistic relativity and the color naming debate - Wikipedia

    en.wikipedia.org/wiki/Linguistic_relativity_and...

    The theory varies between two main proposals: that language structure determines how individuals perceive the world and that language structure influences the world view of speakers of a given language but does not determine it. [2] There are two formal sides to the color debate, the universalist and the relativist.