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A sponsored search auction (SSA), also known as a keyword auction, is an indispensable part of the business model of modern web hosts.It refers to results from a search engine that are not output by the main search algorithm, but rather clearly separate advertisements paid for by third parties.
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The auction plays out in an automated fashion every time a visitor triggers the ad spot. When the ad spot is part of a search engine results page , the automated auction takes place whenever a search for the keyword that is being bid upon occurs. All bids for the keyword that targets the searcher's Geo-location, the day and time of the search ...
The search engine allows results to be filtered by category with a feature called lenses and allows the user to create their own lenses. Some lenses include filtering to find discussions, podcasts , search directly for PDF files , and filtering to focus content from smaller websites like blogs and forums.
The generalized first-price auction (GFP) is a non-truthful auction mechanism for sponsored search (a.k.a. position auctions). [1] In sponsored search n bidders compete for the assignment of k slots. Each slot has an associate click-through rate, the click-through rates are decreasing from top to bottom. The GFP mechanism asks each bidder for a ...
Homestead Technologies is a web hosting company based in Burlington, Massachusetts.. Homestead offers its members WYSIWIG tools to build and publish their own websites. Since its founding in 1997 [2] as a free service provider, Homestead has expanded the scope of its services to include online marketing, paid search ads, SEO tools and e-commerce services. [3]
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