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In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group.
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
The earliest known text listing them, though not explicitly as a system, is the Rhetorica ad Herennium, of unknown authorship, where they are called πλεονασμός (pleonasmos —addition), ἔνδεια (endeia —omission), μετάθεσις (metathesis —transposition) and ἐναλλαγή (enallage —permutation). [4]
Semiotics (/ ˌ s ɛ m i ˈ ɒ t ɪ k s / SEM-ee-OT-iks) is the systematic study of sign processes and the communication of meaning.In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter.
There are debates about whether the regular co-occurrence of a particular word with positive/negative words results in that word acquiring a positive or negative connotation. Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease , soothe , tackle . [ 5 ]
Denotation is contrasted with other aspects of meaning including connotation. For instance, the word "warm" may evoke calmness, coziness, or kindness (as in the warmth of someone's personality) but these associations are not part of the word's denotation. Similarly, an expression's denotation is separate from pragmatic inferences it may trigger.
Semantic change has attracted academic discussions since ancient times, although the first major works emerged in the 19th century with Reisig (1839), Paul (1880), and Darmesteter (1887). [4] Studies beyond the analysis of single words have been started with the word-field analyses of Trier (1931) , who claimed that every semantic change of a ...
The distinction between denotation and connotation can be made in textual analysis and the existence of dictionaries is used to support the argument that the sign system begins with a simple meaning that is then glossed as new usages are developed.
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