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  2. Service blueprint - Wikipedia

    en.wikipedia.org/wiki/Service_blueprint

    The service blueprint is an applied process chart which shows the service delivery process from the customer's perspective. The service blueprint is one of the most widely used tools to manage service operations, service design and service .

  3. Business process mapping - Wikipedia

    en.wikipedia.org/wiki/Business_process_mapping

    Flowchart is a primary type of business process mapping. It consists of some symbols such as arrows, circles, diamonds, boxes, ovals, or rectangles. The type of Flowchart just described is sometimes referred to as a "detailed" flowchart because it includes in detail, the inputs, activities, decision points, and outputs of any process.

  4. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13]

  5. Customer lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Customer_lifecycle_management

    The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross-and upselling ...

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  7. Business Process Model and Notation - Wikipedia

    en.wikipedia.org/wiki/Business_Process_Model_and...

    Abstract processes are contained within a Pool and can be modeled separately or within a larger BPMN Diagram to show the Message Flow between the abstract process activities and other entities. If the abstract process is in the same Diagram as its corresponding private business process, then the activities that are common to both processes can ...

  8. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    The idea was to incorporate direct response marketing techniques to accomplish the job of direct salespeople, and the initiative was quite successful. [5] Paul Selden's "Sales Process Engineering, A Personal Workshop" [6] was a further attempt to demonstrate the applicability of the theory and tools of quality management to the sales function.

  9. Process map - Wikipedia

    en.wikipedia.org/wiki/Process_map

    Process map is a global-system process model that is used to outline the processes that make up the business system and how they interact with each other. Process map shows the processes as objects, which means it is a static and non-algorithmic view of the processes.