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The Coca-Cola Companyis an American multinational corporationfounded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is listed on the New York Stock Exchangeand is a component of the DJIAand the S&P 500and S&P 100indexes.
Citadel's position in Coca-Cola isn't as large as Berkshire Hathaway's position, but at over $1 billion, Citadel's stake in the beverage giant is significant. ... Coca-Cola was the top soda brand ...
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. [1] Coca-Cola ranked No. 94 in the 2024 Fortune 500 list of the largest United States corporations by revenue. [2]
New Cokewas the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Companyin April 1985. It was renamed Coke IIin 1990,[1]and discontinued in July 2002. By 1985, Coca-Cola had been losing market shareto diet soft drinksand non-cola beverages for several years. Blind taste testssuggested that consumers ...
Coca-Cola C2 – discontinued lo-carb and low sugar version. Coca-Cola California Raspberry – Released 2018, a naturally flavored variant of Coca-Cola sweetened with cane sugar. Coca-Cola Citra – a citrus cola, available only in Japan. Coca-Cola Clear – a clear cola, available in Japan.
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
Marketing. Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management.
1986 – Catch the Wave(for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer. 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).